Fun & Experimentation Often Pays in Advertising

A mobile billboard “They Attract” by Sarafan in Russia

This is an oldie but a good one. In 2014, to demonstrate that people take notice of their mobile billboards, Sarafan of Russia deployed their trucks with a creative showing nothing but a pair of mammaries.

The campaign caused a reported 517 accidents in Moscow within 24 hours before being taken down by Russian police. Shows you what a fun attitude & experimental attitude can achieve!