In a brilliant move to respond to ever-changing consumer habits, Sanlam created a drama series specifically for Whatsapp – utilising text, voice chats & video.
The drama was a story about a fictional family’s funeral arrangements which unfolded in real-time via text, voice notes and video. The messaging app was chosen instead of traditional methods of airing the show, as it offered the opportunity to engage with their consumers through a medium that they are very familiar with. The drama was released in 2017 and ran for six weeks. Users were required to subscribe with their full names to a five-digit SMS number prior to the show’s launch.
Whatsapp has massive potential for brands in Africa, we hope to see more unique content on the platform