This is my week 10 review of the CXL Minidegree in Growth Marketing. You can preview it here: Growth Marketing Minidegree | Training Program by CXL Institute. Alternatively, you look at the other programs that CXL offers here: Digital Marketing Training Delivered by The Best. (cxl.com)
Conversion optimization, otherwise known as conversion rate optimization (CRO), refers to the use of various techniques in optimizing the rate at which a website is visited by a visitor. Conversion optimization is an important aspect of search engine marketing and development, as it determines the success or failure of a marketing campaign. It is also known as user testing or qualitative research. Conversion rate optimization is simply the act of increasing the number of visitors or clients taking a desired action upon a website. The conversion rate is determined by measuring different factors such as conversion duration, response time and click through rate. The factors that are used to measure these factors are heuristic analysis, technical analysis, survey methodology, and behavioral and survey research.
There are several types of conversion optimization. One of them is called qualified conversion analysis. Qualified conversion optimization is an optimization technique that measures and monitors conversion rates. The qualified conversion optimization uses heuristic analysis to identify the best landing pages that improve conversion rate. It then makes changes in its future tactics to make sure that the page does not lose its ranking and improve its conversion rate.
Conversion tracking is also a way of optimizing your website and involves collecting data about the performance of your conversion rates. There are a number of web analytics tools available today that allow you to track your website’s performance. Some of these tools include Google Analytics, Yahoo’s own analytics and Microsoft’s own outlook.
Another type of conversion optimization is called testing. Testing is a way of analyzing your website visitors or clients and finding out what works and what doesn’t. This is done by conducting simple or complex tests that involve things like filling out forms, answering questions, or visiting a particular page. You can run these tests multiple times or collect the data only from a few selected visitors.
Optimization through white hat methods focuses on identifying digital channels. Digital channels refer to ways to connect with your potential customers through online marketing strategies, including social media and other digital channels. By implementing digital channels optimization techniques, you can boost your conversion rate and increase your revenue. Here are some of the best practices for digital channels:
You can test various elements of your site, such as your logo design and text. You can also examine how visitors navigate through the website. Conversion tracking provides information about which pages of your site visitors visit first, what pages they leave and when, and what their search results are. You can test how well you can optimize your website based on the behavior of your visitors. With conversion optimization testing tools, you can study which elements of the page are attracting the most visitors and focus on improving those elements so that you can optimize your site more effectively.
Once you’ve tested your conversions and identified promising keywords and phrases, you can test your offers. Conversion optimization tools such as a landing page analyzer provide information about the number of visitors who clicked on your offer and the conversion rate of your offers. Using the best practices and conversion rate optimization tools will help you identify the best offers in your campaign, which will increase your traffic and improve your conversion rate.
Lastly, make use of reporting and analytics. Conversion tracking and analytics provide an accurate picture about your conversions. You can use these reports to understand why you’re seeing conversion rates below your ideal. You can use the information provided by the analytics and testing tools to analyze your campaigns and suggest changes. If you want to make further improvements, consider hiring a professional SEO consultant.